BR Monte Alegre Estate Peaberry [Off list 7.23]

The Viera Family, Monte Alegre Estates

Before its acquisition in 1917 by the Viera Family, Monte Alegre was already a well known coffee-producing farm in Sul de Minas. Initially the farm´s focus was sugarcane production which slowly replaced by coffee.

The coffee grown was held in high regards by coffee buyers so the Vieras decided they should focus exclusively on coffee. In 1917, the family celebrated their coffee centenary, an amazing milestone.

Along with quality, Monte Alegre takes great care in ensuring their production follows strict environmental standards through energy rationing, waste management, water management, reduced fertilizer usage and emissions tests for all vehicles, including tractors. Over 20% of the land which makes up the Monte Alegre estate is dedicated to permanent preservation areas which contribute to the bio-diversity of the farm. The farm is UTZ, Rainforest Alliance and BSCA certified.